buyers advocate geelong

Geelong – a booming regional city

We are among the most established and experienced property advocates servicing Geelong, the Bellarine Peninsula, the Surf Coast, and surrounding regions.

Using reliable market intelligence, local expertise, and data-driven insights, we help our clients identify emerging opportunities, growth areas, and high-performing property markets.

Today, Greater Geelong is home to almost 260,000 residents and remains Victoria’s largest regional city. Its strong population growth, lifestyle appeal, proximity to Melbourne, and ongoing infrastructure investment continue to drive demand across the region.

Geelong has become one of Australia’s most sought-after regional destinations, attracting significant migration from Melbourne and interstate buyers seeking lifestyle, affordability, and connectivity. The region also remains highly attractive to first-home buyers. We regularly assist clients in understanding and accessing available grants, stamp duty concessions, and first-home buyer programs, helping them navigate the market with confidence while maximising their purchasing power.

The region’s long-term growth is underpinned by major planning initiatives, including the Northern and Western Geelong Growth Areas project—the largest urban growth project in regional Victoria—which is expected to accommodate more than 110,000 future residents. Combined with Armstrong Creek and other strategic development areas, Geelong’s growth precincts have the capacity to welcome up to 175,000 additional residents over coming decades.

The Bellarine Peninsula and Surf Coast continue to experience strong demand, with ongoing residential growth and infrastructure investment in key locations such as Ocean Grove, Point Lonsdale, St Leonards, Torquay, Mount Duneed, and Fyansford. These thriving coastal communities offer an attractive combination of lifestyle, amenity, and long-term growth potential.

As population growth continues and infrastructure expands, Geelong and its surrounding regions remain among Victoria’s most compelling property markets for owner-occupiers, first-home buyers, and investors alike. Whether you’re purchasing your first home, upgrading your lifestyle, or building a property portfolio, our expertise helps you make informed decisions and secure the right property with confidence.

Why Geelong is a hot spot

Just an hours’ drive from Melbourne, Geelong is the headquarters for agencies like NDIS, TAC, Worksafe and for retailer Cotton On. It’s also home to the Geelong Football Club and GMHBA Stadium.

Geelong is connected to the Bellarine Peninsula (food and wine) and Surf Coast (start of the Great Ocean Road). It’s also 30 minutes to the famous You Yangs Regional Park.

The Geelong region has:

  • a thriving city foreshore precinct
  • a busy industrial, retail and food scene
  • exceptional private and public schools
  • new and refurbished hospitals
  • close proximity to beautiful beaches
  • world class golf courses
  • minimal traffic congestion
  • art and culture
  • abundance of public and private investment
buyers advocate geelong

The market at a glance

  • Indications show the majority of suburbs and towns throughout Geelong, the Bellarine Peninsula and the Surf Coast regions will double in value over the next 8-10 years.
  • Geelong suburbs like Manifold Heights have experienced incredible growth of 9.3% pa over a 10-year period, with seven other suburbs doubling their median price within the same time frame.
  • From Torquay to Lorne and Barwon Heads to Portarlington demand is high for houses, lifestyle properties and investment properties.
  • Townships such as Barwon Heads had a median price ten years ago of $600,000. As of 31st August, 2022, the Barwon Heads median price was quoted at $1,600,000.
  • You can purchase a three bedroom home in most suburbs of Geelong for under $850,000.
  • Buyers can take advantage of the federal government’s regional first home buyer guarantee scheme – commencing 1st October, 2022. This program is capped at properties up to $800,000 in the Geelong area, and up to $650,000 elsewhere in regional Victoria.

Geelong, the Bellarine Peninsula and Surf Coast are bucking the trend in the property arena and witnessing strong growth in almost all areas.